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Dustin Webster,
Rock Crawling Champion and Event Promotion Expert Joins
W.E.ROCK
HENDERSON, Nev., Oct 04, 2007 (BUSINESS WIRE)
-- RHOI | charts | news | PowerRating -- Rhino Outdoor International,
Inc. (RHOI.PK), which operates outdoor activity based businesses,
including wholly owned subsidiary W.E.ROCK Event, Inc.,
is pleased to report that the company has hired Dustin Webster,
Motorsports Marketing Executive and veteran Rock Crawling
Champion as Executive Director of W.E.ROCK Event, Inc. The
announcement follows the completion of the acquisition of
the W.E.ROCK Championships Series earlier this week. Webster
will play a lead role in the market development of the Series
as it prepares for the 2008 season of national and international
competition.
"As a top competitor in Rock Crawling,
and a specialist in event promotion, Dustin Webster understands,
as we do, the need to provide a solid product that entertains
and engages our audience and our competitors while at the
same time, delivers a quantifiable value to our sponsors.
That's the "tri-fecta" and clearly Dustin brings
a wealth of expertise and established industry relationships
to our team," stated Howard Pearl, CEO/President of
Rhino Outdoor International. "We are convinced that
for W.E. ROCK to continue its growth as a viable motor sports
promoter in the off-road segment, we need to breed and build
value into every action we take with an understanding of
how it impacts the fans, the sponsors, and the teams and
their drivers who put their livelihood and well-being on
the line at every event. Who better to lead us in this process
than a former champion and talented promoter like Dustin?"
Webster begins working with the W.E.ROCK team immediately
and will be on-site at the Off-Road EXPO in Pomona, CA this
coming weekend.
"Fans, sponsors, and teams have been
waiting and watching for one event series to finally establish
itself as the premier promoter within this amazing sport."
states Webster. "I've watched as WE.ROCK has grown
and have always expected they would come out on top as the
others faded away. That time is now and I am glad to be
representing the teams and sponsors as we make this transition
from a semi-pro sport into a fully organized, marketed,
and supported professional sport. In just two weeks of working
closely with the team at ROI, it has become clear to me
that we now have the depth to take Rock Crawling to where
it should be. I look forward to a future where our teams
are finally recognized as the heroes they really are!"
Webster is an accomplished athlete and proven
marketing specialist. Over the past two decades he has established
himself as a sport marketing expert, professional athlete,
live show performer, event producer, production troubleshooter,
commentator, and brand builder. Since 2000, he has been
the Motorsports Marketing Manager for Rockit Marketing/RedBull
Rock Crawling Team. Along with his wife Becca, a Champion
Rock Crawling driver, the team has generated over one billion
marketing impressions - and continues to be one of the leading
promotional icons in off-road racing.
Press Conference at Off-Road EXPO
The team from W.E.ROCK and management group
from ROI will be at the Off-Road EXPO in Pomona, CA this
weekend. The company will be holding a press conference
on Saturday, October 6 at 10:00 in booth #8518. Several
announcements regarding plans for the 2008 season will be
released. For more information, please contact Pat Stimpson,
ROI, at pstimpson@RhinoBrands.com, (509) 879 9681.
About W.E.ROCK Event, Inc.
W.E.ROCK Event, Inc. is an off-road racing
competition and event management company. It is the sanctioning
body for international competition in seven countries across
the world and produces the W.E.ROCK Series in the US which
includes multiple eastern and western regional competition
events which culminate in the Grand National Championships.
On September 28, 2007, ROI, through its recently
organized wholly-owned subsidiary, W. E. Rock Event, Inc.,
a Nevada corporation, acquired all of the assets and assumed
certain liabilities of W. E. ROCK, a California sole proprietorship
of Richard C. Klein II.
For more information, visit www.WE-ROCK.cc,
or www.RhinoBrands.com.
Cautionary Statement for the Purpose of the
Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995: Forward-looking statements in this news
release are made under the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Certain
important factors could cause results to differ materially
from those anticipated by the forward-looking statements,
including the impact of changed economic or business conditions,
the impact of competition, the success of existing and new
product releases, the management of our growth, other risk
factors inherent in the outdoor recreation, internet, and
media industries and other factors discussed from time to
time in reports filed by the company with the Securities
and Exchange Commission.
SOURCE: Rhino Outdoor International, Inc.
Events: W.E. ROCK Rich Klein, 530-417-5333
bigrich@we-rock.cc or Media: ROI Pat Stimpson, 509-879-9681
pstimpson@RhinoBrands.com or Investment: Redwood Consultants,
LLC Jens Dalsgaard, 415-884-0348 InvestorInfo@RedwoodConsultants.com
